Why swapping, not stopping, is the smarter way to sip this winter
January has a reputation.
Cold. Grey. Long.
And now… dry?
But here’s the thing, Dry January was never meant to be about deprivation. It was meant to be about resetting, rebalancing, and reconnecting with how you actually want to feel when you drink.
And that’s exactly where SWISH comes in.
Because you don’t have to give up beautiful cocktails, evening rituals, or that little moment of indulgence at the end of the day. You just have to choose them smarter.
Why people are rethinking alcohol in 2026
Dry January is no longer just a detox.
It’s part of a much bigger shift.
More people than ever are choosing:
• lower-alcohol options
• alcohol-free alternatives
• better ingredients
• fewer but better drinks
Not because they have to, but because they want to feel clearer, lighter, and more in control.
But the problem?
Most “alcohol-free” drinks still feel like punishment in a glass.
Watery. Sweet. Flat. Boring.
SWISH was created to be the opposite.
What makes SWISH different?
SWISH isn’t trying to replace cocktails.
It is the cocktail.
Every can is crafted with:
• real botanicals
• layered, adult flavours
• gentle sparkle
• and a proper cocktail profile
Whether you choose our 0% alcohol or light 5% ABV versions, you still get:
• complexity
• balance
• ritual
• and that unmistakable feeling of “I’m having something special”
No compromise. No awkward substitute.
Dry January, the SWISH way
Dry January doesn’t have to mean:
• sitting with a soda while everyone else drinks
• skipping cozy nights in
• or losing your evening wind-down ritual
It can mean:
• a chilled Key Lime Pie Mojito Fizz by the fire
• a crisp Breakfast Fizz with brunch
• a beautifully poured glass while snow falls outside
Same moment.
Same pleasure.
Just smarter choices.
The future of drinking is about choice
Some nights you want alcohol.
Some nights you don’t.
SWISH gives you both, with no drop in quality.
That’s what modern drinking looks like:
Not all or nothing.
Just better.
So whether you’re going fully dry, lightly dry, or just more mindful this January, you don’t have to give up the good stuff.
You just have to SWISH it.
